In today’s modern world everything and everyone is connected to the internet. Your reputation as a laboratory reaches far more than the typical newspaper advertisement would. The pressure to generate more revenue, treat more patients and attain greater presence in your circles is really high. Marketing your laboratory should not always be about which lab has the deepest pockets and which lab has the most money to spend on expensive marketing activities.

We have been studying how some clinics are successfully able to attract more patients than others, and we have come up with 4 marketing tips for you.

A functional Website: One of the first things a potential client or customer will do is check out your business’s website. A well-functioning website can help sell clients or customers on your business. When a customer comes to your website and easily finds the information they need, they’re more likely to stick around and see what else you do, or learn more about your brand.  Focus on giving health information that is useful to them. Maybe you can talk about preventive care and ways to live a healthy life on the website. A first impression is the last impression, if the patients understand that you care for them – they will start trusting you as a health partner.

Online directories: There are several service directories which showcase doctors and their services. From the traditional ones like Yellow Pages to the recent online directories like www.practo.com,www.medindia.net, these handbooks list the details of your practices and what you have to offer. These websites are very popular and listing your practice on them with positive feedback from your patients will list you right at the top of any google search, which is what potential consumers do whenever they want to search for anything

Social Media Presence: Almost every person is available on some platform of social media. For some Facebook is their preferred choice while others may rely on Instagram, Snapchat, Twitter or LinkedIn to stay connected to the world. These virtual platforms can help you reach the innermost personal circle of a person through engaging posts. Try to appear on social media news feeds as much as possible to get the ‘Top of Mind Recall’ for any patient when in need. Share useful tips on social media to keep them interested.

Network with Service Professionals: A very important part of professional networking is that it is about building relationships and trust, not just swapping business cards. For successful networking to take place a real relationship needs to be built. Networking is about real relationships and real trust, something that is very hard to establish in an online only connection. Having a network is not good enough; you need to continue to do networking to ensure your network doesn’t decline. Depending on your specialty, network with professionals in allied medical services and form a team – a mutually referring well-established team.

Implementing these steps will put you on the map and give a public presence to your practice.

Try these simple marketing tips and let us know what worked best for you.